Villa Florence San Francisco on Union Square

When you book here: Best Rate Guaranteed, Complimentary Wifi and Website Exclusive Packages.


Jan. 2019



Jan. 2019





Villa Florence San Francisco on Union Square

Villa Florence San Francisco On Union Square

Downtown SF's #1 Union Square Hotel

San Francisco’s only contemporary Italian-inspired boutique hotel in Union Square - experience in the heart of downtown San Francisco. Located along the Powell Street Cable Car Line, just steps from Union Square, this eye-catching urban retreat blends European flair with the dynamic energy of our major metropolitan city.

Our Amenities

Acclaimed Interior Design

Taking design cues from modern Italian fashion and sophistication, Villa Florence is truly a renaissance of style in the heart of San Francisco. Our historic 1908 landmark building was transformed in 2015 with a full-scale remodel, featuring 189 thoughtfully designed guestrooms, signature restaurant Bar Struzzo, and three private meeting spaces.

Our Rooms & Suites

In The Heart Of Downtown SF

Our location provides an incomparable backdrop to mix business with pleasure. Bordered by Nob Hill and the Theater District to the west, Moscone Convention Center and Financial District to the east, and Chinatown and North Beach neighborhoods to the north, Villa Florence sets the scene for a quintessential San Francisco experience.

Explore SF


$25 American Express Gift Card
Free Drink at Bar Struzzo
Complimentary room upgrade*
2 night minimum
Available Sunday to Thursday

book now

50% OFF Sunday

Planning a Friday and Saturday trip to San Francisco?

Extend your stay to Sunday and we'll give you 50% off your Sunday night rate.

Promo Code: SUN50 (3 night minimum)


Villa Clique - 10% Off

Only on

When you book on instantly save 10% off your room rate. The privilege of booking directly on our website.

Promo Code: CLIQUE

Book Now

Advance Purchase - Save 15%

Book 30+ days in advance to get the best savings on your stay. Prepaid and not refundable.

Promo Code: ADVP

Villa Clique - Save 10%

Save 10% on our flexible rate. Not available on TripAdvisor, Expedia,, or partner sites.

Promo Code: CLIQUE


Exclusive to members. Must present valid ID.

Promo Code: AAA

Parking Included

Complimentary valet parking for one night.

Promo Code: PK6


American cuisine with a contemporary Italian twist. Happy Hour, every weekday 5 pm - 6 pm.

Learn More

Meetings & Events
Made Easy

Ease and simplicity in hosting a meeting or event.

Learn More

How will you do SF?

Romance, relaxation, and revelry come naturally at our San Francisco boutique hotel. 

See Our Area Guide
View promotions
Villa Florence San Francisco on Union Square


Book here on and instantly save 10% off your room rate. This deal can't be found on Expedia,, or other partner sites. 

book now